About Andrew Rea

Andrew Rea has, for over two decades, helped companies look better and think smarter about their marketing materials, their brand identity, and their corporate communications

Andrew is a California native who was educated at the internationally renowned Art Center College of Design in Pasadena and the School of Visual Arts in New York. Andrew spent nearly a decade in New York working with Fortune 500 companies crafting brochures, annual reports and other print collateral.

Having returned to California in 1996, Andrew continues to bring intelligent and engaging perspectives to solving everyday design problems. His work has been recognized by the New Jersey Art Directors Club, The Society of Illustrators, and Illustration West.

Andrew gives back to the design community through teaching at the collegiate level and involvement in AIGA. Outside the design community, Andrew makes sure he gives back to the community as a whole through pro bono work with noteworthy non-profit organizations.

Work history

Sr. UI/UX Designer

Innovative Idea Group 2011 – present

Senior Creative in User Interface/User Experience Design for the web application Getoomi.com.

1. Work directly with Product Managers, Engineers and Customers to create an intuitive and cohesive look, feel and overall user experience for the Getoomi product.
2. Manage entire creative process (brand strategy, art direction, and concept development) from initial concepts to final deliverables.
3. Developed innovative workflow incorporating Apple keynote along with photoshop and illustrator for rapidly prototyping ui/ux comprehensives.
4. Design and art direct all sales support materials and new business development tools.
5. Serve as creative consultant in new business development.
6. Developed Style guide for web application.

Principal/Creative Director

Andrew Rea Design 2005 – present

A small creative agency for the Sustainable, Tech, and Financial Services industries as well as Non-profits. Providing marketing, brand development and graphic design for both web and print projects.

As the senior creative, I work directly with clients to provide them with art direction, branding strategies, and concept development for capabilities brochures, branded campaigns, sales and marketing materials, brochures, direct mail, logos and stationery, websites, and multimedia presentations. I supervise 1099 labor: graphic designers, production artists, photographers, illustrators, and pre-press personnel as I oversee the entire design process from concept to press or Web deployment (doing a lot of HTML/CSS hand coding). Along with these responsibilities I also oversee all internal company branding and helped with new business development.

Adjunct Professor

Biola University 2001 – 2002

Illustration, Senior Level Graphic Design, Typography, Art Appreciation

Art Director/Art Department Manager

Peter Montoya Inc. 1999 – 2005

As the senior creative at Peter Montoya Inc., I worked directly with clients to provide them with art direction, branding strategies, and concept development for capabilities brochures, recruitment campaigns, sales and marketing materials, magazines, brochures, direct mail, logos and stationery, catalogs, websites, and multimedia presentations. I supervised graphic designers, production artists, photographers, illustrators, and pre-press personnel as I oversaw the entire design process from concept to press or Web deployment. Along with these responsibilities I also oversaw all internal company branding and helped with new business development.

As co-manager of the Art Department I had a major responsibility in building the department from scratch to 12 persons and helped manage the execution of approximately $4 million in client work per year. My responsibilities included the hiring, managing, and firing of designers and the accompanying support staff, allocating funds for the department and establishing production protocols to execute approximately 400 projects per year.

Art Director

ProVUE Development 1997 – 1999

I provided art direction for sales and marketing materials, direct mail, software manuals, corporate identity, websites, multimedia presentations, and trade show exhibits. My responsibilities included concept development, art direction, project management, design, approval of color proofs, and color on press for all projects.

Art Director

Bowne Business Communications NYC 1990 – 1996

As the senior creative I ran the design department – from client proposals and pricing to completion of client work. My responsibilities involved every aspect of the print design process, from the initial client meeting to press checks and bindery. Along the way I art directed designers, photographers, illustrators, typesetters, and pre-press. Besides art direction, I also handled project management, scheduling, freelance staffing, photo shoots, and budgeting.

Graphic Designer/Illustrator

(freelance) Various clients in NYC 1987 – 1990

I designed everything from trade ads to editorial layouts to children’s book covers.

Awards

Finalist, Green Business Excellence, Filipino Business Chamber

Emerging Family Business of the Year, Orange County Business Journal

Award of Excellence: Art Directors Club of New Jersey (Merrill Lynch)

Award of Excellence: Art Directors Club of New Jersey (Eurobrokers)

Society of Illustrators Award: Society of Illustrators

Gold medal: Illustrators West Show 26

Gold Silver: Illustrators West Show 26

Bibliography

Bowne International News. Bowne & Co. publishers. 1995. An article for the proper application of the new corporate ID System worldwide.

Education

School of Visual Arts

Art Center College of Design BFA with honors

California State University at Fullerton Honors society—invited to participate in an honors program at the university